A BRAND INCUBATOR SUPPORTING CREATIVELY CONSCIOUS BUSINESSES FROM GENESIS TO GROWTH
(SOUL-FILLED) OFFERINGS
WHETHER IDEATING, RE-INVENTING, OR SCALING YOUR BUSINESS, TAKING A HOLISTIC APPROACH IS ESSENTIAL. I BEGIN WITH THE HEART OF YOUR BUSINESS, WHO YOU SERVE, YOUR “WHY,” AND PLANT ROOTS THERE. EACH BUSINESS IS UNIQUE IN NATURE, WHICH IS WHY MY OFFERINGS ARE CRAFTED TO ACHIEVE YOUR SPECIFIC GOALS. WHETHER YOUR REACH IS GLOBAL OR STILL HELD IN THE PAGES OF YOUR DREAM JOURNAL, WE CAN DEVELOP SOMETHING THAT FEELS AUTHENTIC & DRIVES MEASURABLE RESULTS.
Brand Strategy + IdentityBRAND DESIGN
Primary + Secondary LogoColor Palette CurationTypography Kit + StylingWeb DesignGRAPHIC + WEB DESIGN
Web Development + OptimizationSocial Media TemplatesProduct Development + SourcingProduct DesignPRODUCT DEVELOPMENT
Packaging DesignBusiness DevelopmentBUSINESS CONSULTING
Strategy + ConsultingWebsite AnalyticsPerformance Reporting
When dreaming up the idea of your business, you might know exactly what you want your brand to feel like. Your brands' identity is the solve your ideal customer has been searching for wrapped in an aesthetic undercurrent. You can practically feel the sigh of relief that your audience will experience when they find you. The sticking point is conceptualizing how to get from Point A to Point B. How to take the strategy, planning, and operations behind your business and embody it in your tone of voice, aesthetic, and website that both looks authentic + delivers results. It's a delicate balance to strike - both in art and science.
I've been there (quite a few times) before. Throughout my life I've dreamt up dozens of businesses and found that my love for business really stemmed from the buzz of the (re)invention. Giving shape to ideas in the forms of color and type & personifying the "what could be." Everything I create dances in a harmony between design and function - the ultimate goal being to honor your vision. I would love to create with you.
MY WORK
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A bespoke hair salon specializing in cut & color technique.
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A Digital Marketing Agency serving businesses worldwide.
A holistic pathway to an abundant life.
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A global yoga and meditation community for heart-centered seekers.
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Raw, wildcrafted herbal teas.
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A collective of women devoted to sharing their passions for wellness.
WITH EACH PROJECT MY FOCUS IS TO COMMUNICATE THE HEART OF THE BRAND THROUGH VISUAL MEDIUMS. I IMMERSE MYSELF IN THE BRANDS “WHY,” THE VALUE THEY BRING INTO THE WORLD, AND HELP TO CRAFT A DIGITAL FOOTPRINT THAT FEELS INTENTIONAL AND AUTHENTIC TO CUT THROUGH THE NOISE.
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SOME LOVE NOTES
“Working with Hayley was nothing short of a dream. She has a gift for deeply understanding a creative vision and bringing it into form through thoughtful, impactful, beautiful design. She asked the right questions, over-delivered in every regard, and made sure I was 110% thrilled with my branding and web design. ”
KYLEE HICKMOTT
Founder of The Practice Of
“Hayley is a true visionary. In our initial conversation she listened to what I wanted and needed in my re-brand and implementation of my new website for The Well Studio. She sent an in-depth questionnaire that helped me to refine my own vision and she strategically implemented my responses on the questionnaire into the design and copy of the website. She went above and beyond my expectations for the creation of my new website and I feel as if I truly have a website that my clients and students can rely on as a hub and a home for the work I have to share.”
MARISSA NASH
Founder of The Well Studio
“Working with Hayley as a web designer has been an incredibly enjoyable experience! Our weekly meetings to discuss goals, visions, and projects were always productive, and she consistently delivered in a timely manner. Building a business requires trustworthy individuals who can get the job done, and Hayley truly exemplified that. Seeing her bring our business’ vision to life was incredibly supportive and contributed significantly to our organization's success. I greatly admire Hayley's creative talent and professionalism, which make her a versatile web developer. Whether it's web development, social media templating, or brand design, she excels in a wide range of skills. Hayley is not only a delight to work with but is a genuinely sweet human being!”
KATIE KREIDLE
Founder of Body Soul Worship
THE HEART BEHIND BERA
INTENTIONAL DESIGN
I specialize in building brands from the inside out. We unearth your why, and craft a strategy around your purpose. I believe your business is a reflection of you - and I want to help identify the voice of your daydreams. I believe that purpose and vision, coupled with intentional strategy is the start of every great business. I want to partner with you in introducing (or re-introducing) your brand to the world. LEARN MORE