The possibilities that brim at the genesis. Since a young age I’ve built many businesses - drafted hundreds, pursued a few, constantly dreaming of more. What I love the most about entrepreneurship is qualifying flashes of visions and ideations into identities that take shape, built to hold their value through the test of time. That’s why I created Bera.

Before Bera, I spent most of my career in corporate fashion (more specifically buying & design) where I quite literally built and grew my businesses day in and day out. From creating new products and quantifying their impact, I love being a part of the heartbeat of a business. I spent most of my time at Free People in Philadelphia - surrounded by creative minds from all over the globe. Being in an incubator of creativity, strategy, and design for three years taught me so much about color, drawing inspiration to craft into your brand’s tone of voice and vision, and product.

Though I loved being a part of something so magical - I missed building from scratch. Working with budding and growing businesses to establish their voice - how they present themselves to the world is a challenge that I don’t take lightly. Bera became a space for me to work with passionate doers and people driven by purpose. I would love to create with you.